A clover-shaped ice cube, colored with azure pigment, is filmed as it melts. The editing reverses time, and the film begins from the end. The shots, taken from different perspectives, are assembled in reverse. The growth of the logo’s three points is not a graphic elaboration but the result of a physical process. A slow apparition, reversed in the imagination. As if form were not a point of arrival, but a return.
Commissioned by Adidas Originals
