Multidisciplinary Artist
Author of the Immersive Humanities paradigm, he reactivates cultural heritage as an experience within museum, educational, and clinical contexts. He develops transferable models in dialogue with academic research and cultural institutions, as well as site-specific works for international commissions. His research interweaves contemporary art, emerging technologies, and the humanities to redefine the relationship between knowledge, experience, and the person.
BIOGRAPHY
Self-taught | DJ/Producer (1982–2000) → Startup founder (2001, acquired by Nokia) → Art Director at LUISAVIAROMA (2001–2015) → Multidisciplinary Artist (2015–present)
Honorary Seal of the University of Foggia (2026). Member of the scientific committees of Matera European Capital of Culture 2019 and M9 – Museum of the 20th Century, Venice.
Collaborates with Tornabuoni Arte ● Dante il Poeta Eterno, a cultural project acquired by the Harvard Digital Collection ● Author of the first immersive artistic experience integrated into the VRHD protocol (Virtual Reality Hypnosis Distraction) at IRCCS Casa Sollievo della Sofferenza, as non-pharmacological support ● Digital Humanist for Valore D, a network of 350 companies committed to gender balance and an inclusive culture ● Operates as a Benefit Company with documented social, cultural, and environmental impact
EXHIBITIONS
Grand Palais Paris | ICA Miami | Louvre Paris | Miami Art Basel | Metropolitan Museum of Art New York | Palazzo Reale Milan | Palazzo Strozzi Florence | Mies van der Rohe Pavilion Barcelona | Whitechapel Gallery London
LECTURES
Ca’ Foscari University | École cantonale d’art de Lausanne | IUAV Venice | La Sapienza University of Rome | Stanford University | University of Foggia | University of the Arts London
INSTITUTIONAL COLLABORATIONS
Fund for Religious Buildings – Italian Ministry of the Interior | Italian Cultural Institute of New York | Jane Goodall Institute | Legambiente | Matera 2019 European Capital of Culture Foundation | One Ocean Foundation | Opera di Santa Croce, Florence | Triennale Milano | Venice Foundation
ARTISTIC COLLABORATIONS
Alessandro Preziosi | Andrea Bocelli | Beatrice Venezi | Coro del Maggio Musicale Fiorentino | James Mollison | Luca Zingaretti | Malika Ayane | Mira Calix | Morgan | Stefano Mancuso
COMMISSIONS
Audi | Coca-Cola | Dolce&Gabbana | ENI | EXPO 2015 | Giorgio Armani | Intesa Sanpaolo | IQOS | Lega Serie A | NTT DoCoMo Japan | Poste Italiane | RAI | Rolex | Technogym | TIM | Unipol | Unoaerre
Photography by Julian Hargreaves